POS Restaurant Software餐厅的POS软件

By通过 Damian Sofsian达米安Sofsian
In restaurant point of sale, a product passes through certain distinct stages during its life.在餐厅销售点，产品通过一定的不同阶段在其生命。 This cycle is called product life cycle or PLC.这一周期被称为产品生命周期或PLC 。 The PLC is normally presented as a sales curve spanning the products course from introduction to exit.该公司通常是作为一个销售曲线的产品遍及当然从引进到出口。 Concept lies in the fact that each stage in the restaurant point of sale is characterized by a typical market behavior.概念在于，每一个阶段的中餐馆销售点的特点是典型的市场行为。 Consequently each stage lends itself to the application of a certain specific marketing strategy.因此每一个阶段适合于采用了某些具体的营销战略。 Understanding the PLC concept and managing it effectively can help prolong the profitable phases of the life span of a product.了解PLC的概念和有效地管理可以帮助延长盈利阶段的寿命产品。

A typical product at a restaurant point of sale passes through distinct stages during the course of its life.一个典型的产品在餐厅销售点通过不同阶段的过程中其生活。 During the market pioneering stage, the product is in its introductory stage, and there may not be a ready market for the product.在市场开拓阶段，产品是在其介绍性的阶段，可能没有一个现成的市场的产品。 Sales are low, and the product undergoes teething troubles.出售低，产品经历了初期的麻烦。 Profits seen like they could be a remote possibility but a demand has to be created and developed, and customers have to be prompted to try the product.利润见过像他们可能是一个遥远的可能性，但要求必须建立和发展，客户必须将提示尝试产品。 One of the crucial decisions that needs to be make at this stage is the pricing strategy adopted for the product.其中一个重要的决定，需要作出在这个阶段是通过价格策略的产品。

The ease and speed that allows competitors to introduce similar products is perhaps the most important factor in deciding the pricing strategy.方便和速度，让竞争对手推出类似的产品，也许是最重要的因素决定的定价策略。 Another crucial area demanding attention is market development and promotion.另一个关键领域需要注意的是市场的发展和推广。 That’s where demand has to be created and developed.这就是需求，必须建立和发展。 The firm has to invest heavily in promotion and wait for the reward.该公司已经投入巨资促进和等待回报。

During the market growth stage, the demand for the product increases and the size of the market grows.在市场成长阶段，需求的产品的增加和市场的规模增长。 That’s when one has to stay ahead of competitors and persuade customers of the product’s quality.这时候人们必须保持领先地位的竞争者，并说服客户的产品的质量。

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