POS Restaurant Software餐廳的POS軟件

By通過 Damian Sofsian達米安Sofsian
In restaurant point of sale, a product passes through certain distinct stages during its life.在餐廳銷售點，產品通過一定的不同階段在其生命。 This cycle is called product life cycle or PLC.這一週期被稱為產品生命週期或PLC 。 The PLC is normally presented as a sales curve spanning the products course from introduction to exit.該公司通常是作為一個銷售曲線的產品遍及當然從引進到出口。 Concept lies in the fact that each stage in the restaurant point of sale is characterized by a typical market behavior.概念在於，每一個階段的中餐館銷售點的特點是典型的市場行為。 Consequently each stage lends itself to the application of a certain specific marketing strategy.因此每一個階段適合於採用了某些具體的營銷戰略。 Understanding the PLC concept and managing it effectively can help prolong the profitable phases of the life span of a product.了解PLC的概念和有效地管理可以幫助延長盈利階段的壽命產品。

A typical product at a restaurant point of sale passes through distinct stages during the course of its life.一個典型的產品在餐廳銷售點通過不同階段的過程中其生活。 During the market pioneering stage, the product is in its introductory stage, and there may not be a ready market for the product.在市場開拓階段，產品是在其介紹性的階段，可能沒有一個現成的市場的產品。 Sales are low, and the product undergoes teething troubles.出售低，產品經歷了初期的麻煩。 Profits seen like they could be a remote possibility but a demand has to be created and developed, and customers have to be prompted to try the product.利潤見過像他們可能是一個遙遠的可能性，但要求必須建立和發展，客戶必須將提示嘗試產品。 One of the crucial decisions that needs to be make at this stage is the pricing strategy adopted for the product.其中一個重要的決定，需要作出在這個階段是通過價格策略的產品。

The ease and speed that allows competitors to introduce similar products is perhaps the most important factor in deciding the pricing strategy.方便和速度，讓競爭對手推出類似的產品，也許是最重要的因素決定的定價策略。 Another crucial area demanding attention is market development and promotion.另一個關鍵領域需要注意的是市場的發展和推廣。 That’s where demand has to be created and developed.這就是需求，必須建立和發展。 The firm has to invest heavily in promotion and wait for the reward.該公司已經投入巨資促進和等待回報。

During the market growth stage, the demand for the product increases and the size of the market grows.在市場成長階段，需求的產品的增加和市場的規模增長。 That’s when one has to stay ahead of competitors and persuade customers of the product’s quality.這時候人們必須保持領先地位的競爭者，並說服客戶的產品的質量。

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