A review on PMC Telecom’s BT Phones eStore

Recently, PMC Telecom just redesigned and redeveloped their online eStore. One of their main products is the BT Phone category. Wareprise.com is taking this opportunity to provide some thoughts about the new site’s user friendliness. To get straight to the point, I’ll be stating the pros, cons and some possible suggestions for the site.

Pros

Product search capability is fast and accurate
Product images are clear and consistent
The site provides a trustworthy impression
The price match promise service is excellent as I can be assured that PMC Telecom offers the best price in town.

Cons

Few product reviews available to help buyers make better decisions.
Ability to sort BT products based on categories. For example, I need to be able to sort only BT phones and not include other accessories like microfilters and bells.

Suggestions

Provide incentive for buyers to write reviews for the products they purchased to encourage more reviews.
On the detail page of product, the button for ‘Add to Cart’ should be different from ‘Write a Review’ and ‘Tell a Friend’ for users to easily distinguish the differences.
Place the Price Match Promise image at a more noticable area, maybe above the product navigation. Another place would be just right below the 14 Day Money Back Guarantee image. These are all good stuffs thus should be highlighted and made more obvious.
Probably to include some case studies on how some organizations are utilizing these products to help save cost or even to ensure effective communication. This helps someone who is just browsing the site for fun to realize potential benefits and value these products could provide.

If you have any additional comments about the eStore, feel free to write in the comment box below. Thanks.