AIMPromote - an enterprise lead management solution

What is a lead?

See Wikipedia, Lead management, http://en.wikipedia.org/wiki/Lead_management (Lead Management is a term used to describe the methodologies and systems to manage customer prospects and inquiries, generally generated by a variety of marketing techniques. Lead management can be considered the connectivity between advertising and customer relationship management.)

Imagine the following scenario:

Your organization provides search engine optimization (SEO) services for potential clients who wish to improve their website’s ranking for certain keywords within their industry. Most of your potential clients get to know about your SEO company via your website. Occasionally, there are some enquiries made through the phone and email. Some potential clients even walk in to your office.

Now, let’s assume your business doesn’t go to well and you only get about 5-10 enquiries in a month. You tell yourself, that’s fine, I’ll just get my assistant to manage these leads using excel. But recently your company just participated in the 8th Annual CRM Excellence Awards and won one of the awards. This created a buzz and led to many service enquiries. You find that the number of leads jumped from an average of 10 a month to 500 a month. As the sales director, you are now faced with a leads management crisis!

The solution:

You quickly consult the IT director about the surge in leads. The IT director then recommends a list of sales lead management software. One particular software catches your attention because it provides the following benefits:

• Lower cost of implementation
• No setup fees
• Ability to integrate system with website
• Easy to use

There are many customer relationship management features within this software but I find the best feature to be the Lead Attention Meter. You may have the most expensive CRM software in the world but without good capabilities to manage leads well, the business might still end up with lost sales. The Lead Attention Meter basically highlights how much attention or neglect a lead is receiving. As a sales director, you can easily view how many of your total leads are being worked on. Too many red indicators are signs of neglected leads which might eventually turn to lost sales. A good way to utilize this feature would be to set a Key Performance Indicator for sales executives to ensure that no more than 20% of leads stay in the red zone.

If your organization encounters a similar lead management problem, head on over to AIMPromote.com’s crm software site today. To quickly evaluate the software, sign up for free to start a 14 day trial immediately. End any lead management crisis today!