AIMPromote - an enterprise lead management solution AIMPromote -企业领导管理解决方案

What is a lead ? 什么是领导 ？

See Wikipedia, Lead management , 见维基百科，铅管理， http://en.wikipedia.org/wiki/Lead_management ( Lead Management is a term used to describe the methodologies and systems to manage customer prospects and inquiries, generally generated by a variety of （ 铅管理是一项长期用来描述方法和系统来管理客户的前景和调查，一般所产生的各种 marketing techniques营销技巧 . 。 Lead management can be considered the connectivity between advertising and铅管理可以被视为之间的连接广告和 customer relationship management客户关系管理 .) 。 ）

Imagine the following scenario :试想以下情况：

Your organization provides search engine optimization (SEO) services for potential clients who wish to improve their website’s ranking for certain keywords within their industry.您的组织提供搜索引擎优化（ SEO ）服务的潜在客户谁愿意改善网站排名的某些关键字在其业。 Most of your potential clients get to know about your SEO company via your website .大部分的潜在客户了解您的搜索引擎优化公司通过您的网站上。 Occasionally, there are some enquiries made through the phone and email .偶尔，也有一些查询，通过电话和电子邮件 。 Some potential clients even walk in to your office.一些潜在的客户甚至走在你的办公室。

Now, let’s assume your business doesn’t go to well and you only get about 5-10 enquiries in a month.现在，让我们假设您的企业没有去很好，你只能得到大约5-10查询一个月。 You tell yourself, that’s fine, I’ll just get my assistant to manage these leads using excel .你告诉自己，这很好，我会得到我的助手来管理这些线索使用 Excel 。 But recently your company just participated in the但最近您的公司刚刚参加了 8th Annual CRM Excellence Awards第8次年度客户关系管理卓越奖 and won one of the awards.赢得一个奖项。 This created a buzz and led to many service enquiries.这创建了一个喧嚣而导致许多服务查询。 You find that the number of leads jumped from an average of 10 a month to 500 a month.你会发现的数量上升导致从平均10个至500个。 As the sales director, you are now faced with a leads management crisis !作为销售总监，你现在面临着一个导致经营危机 ！

The solution : 解决办法：

You quickly consult the IT director about the surge in leads.你很快征询IT主管的激增导致。 The IT director then recommends a list of在IT主管然后建议名单 sales lead management销售线索管理 software.软件。 One particular software catches your attention because it provides the following benefits:一个特殊的软件吸引您的注意，因为它提供了以下好处：

• Lower cost of implementation较低的成本执行情况
• No setup fees没有安装费
• Ability to integrate system with website整合能力系统与网站
• Easy to use易于使用

There are many有许多 customer relationship management客户关系管理 features within this software but I find the best feature to be the Lead Attention Mete r.在此功能的软件，但我找到最好的功能是铅注意给予河 You may have the most expensive CRM software in the world but without good capabilities to manage leads well, the business might still end up with lost sales.您可能最昂贵的CRM软件在世界上，但没有良好的管理能力，领导好，业务仍可能最终失去了销售。 The Lead Attention Meter basically highlights how much attention or neglect a lead is receiving.铅注意突出表基本上多少注意或忽视带头接收。 As a sales director, you can easily view how many of your total leads are being worked on.作为一个销售总监，你可以轻松地查看有多少您的总线索正在努力。 Too many red indicators are signs of neglected leads which might eventually turn to lost sales.太多红色的指标是被忽视的迹象，这可能导致最终转向销售损失。 A good way to utilize this feature would be to set a Key Performance Indicator for sales executives to ensure that no more than 20% of leads stay in the red zone.一种好的方法，利用此功能将设置关键绩效指标的销售经理，以确保不超过20 ％的线索留在红区。

If your organization encounters a similar lead management problem, head on over to AIMPromote.com’s如果您的组织遇到了类似的领导管理问题，把头交给AIMPromote.com氏 crm software CRM软件 site today.今天的网站。 To quickly evaluate the software, sign up for free to start a 14 day trial immediately.快速评估的软件，免费注册，开始了14天的试用立即。 End any lead management crisis today!制止任何导致管理危机今日！

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