AIMPromote - an enterprise lead management solution AIMPromote -企業領導管理解決方案

What is a lead ? 什麼是領導 ？

See Wikipedia, Lead management , 見維基百科，鉛管理， http://en.wikipedia.org/wiki/Lead_management ( Lead Management is a term used to describe the methodologies and systems to manage customer prospects and inquiries, generally generated by a variety of （ 鉛管理是一項長期用來描述方法和系統來管理客戶的前景和調查，一般所產生的各種 marketing techniques營銷技巧 . 。 Lead management can be considered the connectivity between advertising and鉛管理可以被視為之間的連接廣告和 customer relationship management客戶關係管理 .) 。 ）

Imagine the following scenario :試想以下情況：

Your organization provides search engine optimization (SEO) services for potential clients who wish to improve their website’s ranking for certain keywords within their industry.您的組織提供搜索引擎優化（ SEO ）服務的潛在客戶誰願意改善網站排名的某些關鍵字在其業。 Most of your potential clients get to know about your SEO company via your website .大部分的潛在客戶了解您的搜索引擎優化公司通過您的網站上。 Occasionally, there are some enquiries made through the phone and email .偶爾，也有一些查詢，通過電話和電子郵件 。 Some potential clients even walk in to your office.一些潛在的客戶甚至走在你的辦公室。

Now, let’s assume your business doesn’t go to well and you only get about 5-10 enquiries in a month.現在，讓我們假設您的企業沒有去很好，你只能得到大約5-10查詢一個月。 You tell yourself, that’s fine, I’ll just get my assistant to manage these leads using excel .你告訴自己，這很好，我會得到我的助手來管理這些線索使用 Excel 。 But recently your company just participated in the但最近您的公司剛剛參加了 8th Annual CRM Excellence Awards第8次年度客戶關係管理卓越獎 and won one of the awards.贏得一個獎項。 This created a buzz and led to many service enquiries.這創建了一個喧囂而導致許多服務查詢。 You find that the number of leads jumped from an average of 10 a month to 500 a month.你會發現的數量上升導致從平均10個至500個。 As the sales director, you are now faced with a leads management crisis !作為銷售總監，你現在面臨著一個導致經營危機 ！

The solution : 解決辦法：

You quickly consult the IT director about the surge in leads.你很快徵詢IT主管的激增導致。 The IT director then recommends a list of在IT主管然後建議名單 sales lead management銷售線索管理 software.軟件。 One particular software catches your attention because it provides the following benefits:一個特殊的軟件吸引您的注意，因為它提供了以下好處：

• Lower cost of implementation較低的成本執行情況
• No setup fees沒有安裝費
• Ability to integrate system with website整合能力系統與網站
• Easy to use易於使用

There are many有許多 customer relationship management客戶關係管理 features within this software but I find the best feature to be the Lead Attention Mete r.在此功能的軟件，但我找到最好的功能是鉛注意給予河 You may have the most expensive CRM software in the world but without good capabilities to manage leads well, the business might still end up with lost sales.您可能最昂貴的CRM軟件在世界上，但沒有良好的管理能力，領導好，業務仍可能最終失去了銷售。 The Lead Attention Meter basically highlights how much attention or neglect a lead is receiving.鉛注意突出表基本上多少注意或忽視帶頭接收。 As a sales director, you can easily view how many of your total leads are being worked on.作為一個銷售總監，你可以輕鬆地查看有多少您的總線索正在努力。 Too many red indicators are signs of neglected leads which might eventually turn to lost sales.太多紅色的指標是被忽視的跡象，這可能導致最終轉向銷售損失。 A good way to utilize this feature would be to set a Key Performance Indicator for sales executives to ensure that no more than 20% of leads stay in the red zone.一種好的方法，利用此功能將設置關鍵績效指標的銷售經理，以確保不超過20 ％的線索留在紅區。

If your organization encounters a similar lead management problem, head on over to AIMPromote.com’s如果您的組織遇到了類似的領導管理問題，把頭交給AIMPromote.com氏 crm software CRM軟件 site today.今天的網站。 To quickly evaluate the software, sign up for free to start a 14 day trial immediately.快速評估的軟件，免費註冊，開始了14天的試用立即。 End any lead management crisis today!制止任何導致管理危機今日！

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