Shift in SOA Marketing Could Mean Cost Savings For You在SOA轉變營銷可能意味著節省成本為您

By 通過 Loraine Lawson 洛蘭勞森

CIO involvement with SOA is a bit of a chicken/egg quandary. CIO的參與SOA是有點雞/蛋的窘境。 Are SOA implementations failing because CIOs don’t get involved?是實施SOA的CIO沒有因為不介入？ Or are CIOs smart not to get involved with a failing trend?或者是聰明的CIO們不要參與了失敗的趨勢？ It’s tricky to tell who failed first.這是棘手的，以知道是誰第一次失敗。

To be perfectly honest, if I were a CIO and I’d drug my feet on SOA, I’d be pretty darned pleased with myself this week - particularly after reading “ Are You Being Played in the SOA Game Plan?”是完全誠實的，如果我是一名CIO ，我希望我的腳藥物對SOA的，我會很高興darned我這個星期-特別是在讀“ 你中正在發揮S OA的比賽計劃？ ”

PCWorld.com ran the piece on Monday, and it’sa great headline. PCWorld.com的一塊跑週一，這是一個偉大的標題。 But I read it with reservations, because I know there’s nothing more thrilling for a journalist than to reveal that someone’s getting played.不過，我看有保留，因為我知道沒有什麼更激動人心的一名記者，而不是表明，有人得到發揮。 If journalists are biased - and, really, everyone has several biases - then this is the big one for reporters.如果記者有偏見-和，真的，每個人都有一些偏見-那麼這是一個大的記者。 They live for exposing people, places and things.他們的生活揭露人民，地方和東西。

During my tech journalism tenure, I’ve learned that most technology trends do, indeed, follow that infamous Gartner hype cycle - and ultimately, they emerge from it somewhat successful.我在高科技的新聞任期內，我已經學會，大多數技術發展趨勢確實是臭名昭著的後續Gartner的炒作週期-最終，他們擺脫它一定成功。 So, I’ve grown just as suspicious of the “Wow, it’sa rip-off” articles as I have the “Wow, it’s the greatest thing since sliced bread” headlines.所以，我剛才已經成長為可疑的“哇，這是撕裂小康”的文章，我有“哇，這是最大的事情，因為切片麵包”的頭條。

Sure enough, the article is actually not an evaluation of whether SOA works.果然，文章實際上是不是一個評價是否SOA的作品。 Instead, the news here is that vendors are backing off the SOA hard sell.相反，這裡的消息是，供應商都支持了SOA的硬盤銷售。

I was especially interested in Gartner Research Associate Frank Kenney’s remark that “SOA is marketed and sold totally different outside the US” Apparently, in the US, vendors focus on reuse, but in South America, South Africa, the Middle East and Asia Pacific, SOA’s all about business processes - which I think most experts would agree is a more accurate portrayal of SOA’s long-term value.我特別感興趣Gartner的研究助理弗蘭克肯尼的談話說， “ SOA是市場推廣和銷售完全不同的美國以外的地區”顯然，在美國，供應商集中於重用，但在南美，南非，中東和亞洲太平洋的SOA的全部業務流程-我想大多數專家都同意是一個更準確地描繪的S OA的長遠價值。

If you keep reading, it quickly becomes clear that no one in this article is suggesting you’re getting played or that you’re smart to avoid SOA.如果你繼續讀書，很快成為明確的，沒有人在這一條建議您要發揮或你的智能，以避免SOA的。 In fact, it’s just the opposite.其實，正好相反。 Larry Fulton, senior analyst at Forrester Research, told PCWorld.com:拉里富爾頓，資深分析師Forrester研究公司表示， PCWorld.com ：

“…I would be concerned about stopping SOA adoption entirely, since there is no guarantee that the competition will do the same thing, and that could put you at a serious disadvantage.” “ ...我會擔心停止完全採用SOA ，因為沒有保證，競爭將做同樣的事情，而且可能使你處於非常不利的地位。 ”

The truth is, there’sa lot of bad news out there about SOA, and I don’t blame CIOs or any executive who’s confused.事實是，有很多壞消息有關於SOA的，我不怪的CIO或任何行政誰是困惑。 You have the Burton Group’s recent report on您已Burton集團最近的報告 SOA failures SOA的失敗 . 。 There are plenty of statistics to suggest SOA isn’t working.SOA is not what I’d call a safe bet by any stretch of the imagination.有很多統計資料表明SOA不是working.SOA不是我想呼籲一個安全的賭注的任何想像。 No wonder CIOs are distancing themselves from SOA.難怪CIO們遠離SOA的。 But in the long run, that’s probably但是，從長遠來看， 這可能 a bad plan一個壞計劃 . 。

Fortunately, as the analysts in the article and幸運的是，作為分析師在文章中和 ZDNet’s Joe McKendrick據ZDNet的喬McKendrick pointed out , this marketing shift may mean you now have more negotiating power with SOA vendors. 指出，這一市場的轉變可能意味著你現在有更多的談判力量與SOA供應商。

In other words, you might be able to save a little money now that the hype heat is off - and certainly, cheaper SOA could make supporting SOA more palatable for business and tech leaders.換句話說，您可以節省一點錢現在炒作熱了-當然，更便宜的S OA能夠支持更可口的S OA業務和技術領袖。

Here’s how the article says this shift might work to your advantage:以下是如何的文章說，這種轉變可能工作到您的優勢：

• Vendors are trying new pricing models - both for services and development - that will better match the long time it takes to introduce and implement SOA.廠商正在嘗試新的定價模式-這兩種服務和發展-這將更好地配合很長一段時間需要引進和實施SO A。
• You’ll have the most negotiating power in the early stages, because vendors realize now they need to get their foot in the door early.你最有談判能力的早期階段，由於廠商意識到他們現在需要他們的腳在早期的大門。
• Because vendors know it’s important to get in early and stay in, you can expect them to help ensure their tools work with your SOA - and to help you fix it if there’sa problem.由於供應商知道它的重要得到早期和留在，你可以期望他們以幫助確保他們的工具工作，你的SOA -並幫助您修復，如果有問題。

That said, SOA hasn’t fallen so far into the trough of disillusionment that you can expect savings on architects or consulting work.這就是說， SOA有沒有下降迄今進入低谷的幻滅，你可以期望節省建築師或諮詢工作。 Oh, well.噢，以及。 You can’t have everything.你不能擁有一切。
Read Loraine’s article, “Baby Steps with SOA Governance Can Avoid IT/Business Power Plays” -閱讀洛蘭的文章， “寶貝步驟， SOA治理可避免的IT /業務國劇” - http://www.itbusinessedge.com/blogs/mia/?p=446&nr=inbound

Save $30 instantly on McAfee Total Protection and Internet Security! 保存30美元即時的McAfee Total Protection和互聯網安全！